HiTen Media

HiTen Media

The Challenge:

East London based media agency HiTen Media approached the team to enhance their homepage design and bring it in line with a new brand identity they had ready. The aim of the re-design was to capture more customer leads, and drive users to a new PDF workbook landing page which would be soon to come.

With the design focused on these aims, we worked on the flow of the page and updating/freshening up content. A key part of this was to re-design the responsive mobile design, which previously had no optimised content. We were then able to work within their current Wordpress CMS to develop the new front-end design, and apply new interaction techniques requested from the design stage.

Home Page Re-Design

From obtaining the brief for the homepage it was clear that the client wished to stay close to their current content, and wanted to achieve a clearer typographic and visual hierarchy. With the main hero video staying at the top of the page, we worked with the rest of the page to apply a consistent look and feel. The previous homepage was dark and the sections merged with each other visually. By using more of their primary palette we brightened up the site and brought in fresh illustrations to enhance process information.

How it Works

Building on the original copy for the process section, we wanted to inject some personality into the steps and add a clear hiearchy to the section. With the section now on white, we brought in illustrations which worked with the copy using primary colours. We also designed a hover state which changed each step in the process into an orange tile and inverted the copy to white. This was a challenge for development and worked as a strong addition in the final version.

Responsive Design and Built

The mobile design had previously not been considered as text alignments were outside of padding margins and the usability was poor. We re-envisioned the mobile experience and considered each element in both the design and development of the page. As the Wordpress theme in place couldn’t work with carousel functionaity, this therefore lengthened the overall page height. Overall we were able to bring this in line with the quality desktop experience.

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Wonderful team to work with, they are incredibly skilled, dedicated and work exactly to deadlines. All communication was very clear and the aims were laid out and they went above and beyond. Was a real pleasure working with the guys and I look forward to working with them again in the future!

Andy Croft

Moken are a brilliant agency to work with. They took the time to understand our requirements and worked very quickly to ensure we could deliver this project on time. The whole execution was great from the designs to supplying the HTML & CSS. The Travis Perkins team were really impressed once it was live.

Mollie McGrath
Digital Content Executive
Travis Perkins

Moken were great to work with. The team understood the requirements and took true ownership of the project adding invaluable advice. I would recommend Moken as their services and delivery was second to none.

Amit Patel

We approached Moken to help create a fresh and engaging user experience for our fishing app. As a result, our original dark interface has been adapted into a light and delightful user interface which has been rolled out across the app. Our continued collaboration has seen an overall increase in user engagement for new users and our existing angler activation rates.

Chris Atkinson

It’s a pleasure for me to endorse Moken. They delivered above and beyond our expectations. Providing a thoroughly professional and consultative level of service throughout the project as well as round the clock communications and proactive ideation for me and my team. They produced a top-notch platform on time and more importantly within budget, Well done guys!

John Murphy

Very professional, timely and high-quality work, helping us execute on sophisticated Optimizely experiments.

Ralph Chochlac
VP of Product

The team were straight to the point and understood our needs right away. The final product exceeded our expectation and we will be definitely using Barry and team in the future.

Jake Bartlett