Centric Software
Elevating an enterprise SaaS marketing platform through clarity, consistency and conversion
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Overview
Industry: Enterprise SaaS
Service: Website design, UX, visual design, ongoing optimisation
Partnership: 2+ years
Focus: Marketing site, product storytelling, scalability
For over two years, Moken has partnered with Centric Software, a global leader in Product Lifecycle Management (PLM) software, to evolve and scale their marketing website. Centric’s platform serves some of the world’s most complex product-driven organisations. Our role was to ensure their marketing presence clearly communicated that value, supported a growing product suite, and converted enterprise audiences with confidence.
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Opportunity
The Challenge
Centric’s marketing site needed to support a rapidly expanding business:
- A growing portfolio of products and solutions
- Multiple industries with distinct messaging needs
- Enterprise buyers with long, considered decision journeys
- A need for consistency across hundreds of pages
As the site grew, maintaining clarity, hierarchy and cohesion became increasingly challenging — both for users and internal teams.
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Opportunity
Our Role
Moken worked as an embedded design partner, collaborating closely with Centric’s marketing, product marketing and leadership teams.
Our remit focused on:
- Improving clarity of messaging and structure
- Creating scalable page frameworks for future growth
- Enhancing visual consistency across the site
- Supporting conversion without compromising enterprise credibility
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Our Approach
1. Clarifying complex value propositions
Centric’s solutions are powerful, but inherently complex. We worked to translate deep product capability into clear, benefits-led storytelling — helping visitors quickly understand who Centric is for, what they do, and why it matters.
This included:
- Refining page hierarchy and content flow
- Strengthening headlines and supporting copy structure
- Designing layouts that guide users through long-form content
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Our Approach
2. Designing for scale
With multiple industries, products and use cases, scalability was critical. We developed flexible page templates and design patterns that could be reused and extended — allowing Centric’s internal teams to move faster while maintaining consistency across the site.
3. Enterprise-grade visual design
We evolved the visual language of the marketing site to feel:
- Confident and authoritative
- Modern, without being trendy
- Aligned with Centric’s enterprise audience
Design decisions were grounded in trust, readability and clarity — prioritising usability over unnecessary decoration.
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What We Delivered
Marketing Website Design
- New and refined page designs across key sections
- Industry, product and solution pages
- Long-form content layouts for enterprise storytelling
UX & Information Architecture
- Improved navigation and page structure
- Clear content hierarchy for complex pages
- UX decisions focused on enterprise buyer journeys
Scalable Design Frameworks
- Reusable layouts and components
- Consistent spacing, typography and visual patterns
- Design guidance to support internal teams
Ongoing Collaboration
- Iterative improvements over time
- Design support aligned with marketing campaigns and launches
- Close collaboration with stakeholders across teams
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Impact
Our work helped Centric:
- Present complex offerings with greater clarity
- Maintain consistency across a growing marketing site
- Support multiple industries and audiences without fragmentation
- Strengthen trust and credibility with enterprise buyers
While the impact of enterprise marketing is long-term by nature, the result is a website that scales with the business and supports continued growth.
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What we achieved
Why choose Moken
This partnership was built on long-term collaboration rather than isolated deliverables. By working closely over time, we developed a deep understanding of Centric’s business, audiences and internal workflows — allowing us to continuously refine the site as needs evolved.
Looking ahead
We continue to support Centric as their marketing needs evolve, ensuring their website remains clear, cohesive and fit for an enterprise audience.
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