Prototyping is an important step in the design process as this helps to ensure that the final product meets the needs of the intended users and is as user-friendly and functional as possible.

A well-designed visual identity can help an organization stand out from its competitors, build brand recognition, and establish trust and credibility with its audience.

User research is a process in which designers and researchers gather information about users in order to understand their needs, motivations, behaviors, and experiences.

Analytics and improvements go hand in hand, as analytics provide insights into how users interact with a product or service, while improvements are made to enhance the user experience and increase the effectiveness of the product or service.

The goal of a design system is to create a unified, consistent, and recognizable look and feel across all products and platforms, while also making the design process more efficient and scalable.

A high-level visual representation of the timeline and key milestones for a project. It provides a clear overview of the project goals, timeline, and key deliverables, and helps to communicate the project plan to stakeholders.

Wireframes are low-fidelity, black and white prototypes that represent the structure and layout of a user interface.

Visual representation of the experiences and interactions that a customer has with a company or brand, from the initial awareness stage through to post-purchase follow-up.

Competitor analysis is the process of gathering and evaluating information about your competitors and their products, services, and marketing strategies, in order to gain insights that can help inform your own business decisions.