Smiley Movement sets out to be a social web platform for change-makers across the UK and beyond. Smiley Movement is a not for profit organisation which works to generate a strong network of people and organisations to work together and create the change you want to see in the world.
From small impact projects to huge scale campaigns, both can be created and shared within this brand new platform. Positive news articles can be written, shared and interacted with by community members to create a hub for conversation and action.
Smiley Movement approached Moken to take on the UI, UX and development of the platform, plus an iOS and Android application for change-makers to match and connect on-the-go.
Upon commencement of the project, we devised a sitemap which would detail the scope of the website, previously named “UP Movement.” This provided us with an Information Architecture to reference throughout the project. Grayscale wireframes were devised for all the crucial user journeys within the website; they provided clear direction on hierarchy and structure moving into user interface design.
With a site which continually grew and grew with brand new features, we were able to experiment with how we could position these within the existing site structure. Members are able to join the site via their social networks or via email, whilst Organisatons can be created once you’ve become a member.
Using a friend request system, members are able to Connect and grow their Community within the network; therefore boosting their matches and discovering key members in the path for change.
With the desktop version now ready, we created responsive versions of all user journeys, giving users an intuitive and non-cluttered mobile experience.
The mobile version optimises key features and functionality so all content is accessible, modern and on-brand.
With selected features from the main site,
we designed and built an app for the Smiley Movement for both iOS and Android. All members from the website can Login and start matching with other do-gooders near your live location and join in on event Q&As.
They can also chat with other members in private chat rooms and enjoy existing website content such as Event listings, profiles and more. Non-members can quickly sign-up with a brand new, optimised experience specifically for the app.
