Smiley Movement

Smiley Movement

The Challenge:

Smiley Movement sets out to be a social web platform for change-makers across the UK and beyond. Smiley Movement is a not for profit organisation which works to generate a strong network of people and organisations to work together and create the change you want to see in the world.

From small impact projects to huge scale campaigns, both can be created and shared within this brand new platform. Positive news articles can be written, shared and interacted with by community members to create a hub for conversation and action.

Smiley Movement approached Moken to take on the UI, UX and development of the platform, plus an iOS and Android application for change-makers to match and connect on-the-go.

Final Mockup

Upon commencement of the project, we devised a sitemap which would detail the scope of the website, previously named “UP Movement.” This provided us with an Information Architecture to reference throughout the project. Grayscale wireframes were devised for all the crucial user journeys within the website; they provided clear direction on hierarchy and structure moving into user interface design.

Final Mockup

With a site which continually grew and grew with brand new features, we were able to experiment with how we could position these within the existing site structure. Members are able to join the site via their social networks or via email, whilst Organisatons can be created once you’ve become a member.

Using a friend request system, members are able to Connect and grow their Community within the network; therefore boosting their matches and discovering key members in the path for change.

Mobile UI

With the desktop version now ready, we created responsive versions of all user journeys, giving users an intuitive and non-cluttered mobile experience.

The mobile version optimises key features and functionality so all content is accessible, modern and on-brand.

Submiting Questions

With selected features from the main site,

we designed and built an app for the Smiley Movement for both iOS and Android. All members from the website can Login and start matching with other do-gooders near your live location and join in on event Q&As.

They can also chat with other members in private chat rooms and enjoy existing website content such as Event listings, profiles and more. Non-members can quickly sign-up with a brand new, optimised experience specifically for the app.

Final Mockups

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Wonderful team to work with, they are incredibly skilled, dedicated and work exactly to deadlines. All communication was very clear and the aims were laid out and they went above and beyond. Was a real pleasure working with the guys and I look forward to working with them again in the future!

Andy Croft

Moken are a brilliant agency to work with. They took the time to understand our requirements and worked very quickly to ensure we could deliver this project on time. The whole execution was great from the designs to supplying the HTML & CSS. The Travis Perkins team were really impressed once it was live.

Mollie McGrath
Digital Content Executive
Travis Perkins

Moken were great to work with. The team understood the requirements and took true ownership of the project adding invaluable advice. I would recommend Moken as their services and delivery was second to none.

Amit Patel

We approached Moken to help create a fresh and engaging user experience for our fishing app. As a result, our original dark interface has been adapted into a light and delightful user interface which has been rolled out across the app. Our continued collaboration has seen an overall increase in user engagement for new users and our existing angler activation rates.

Chris Atkinson

It’s a pleasure for me to endorse Moken. They delivered above and beyond our expectations. Providing a thoroughly professional and consultative level of service throughout the project as well as round the clock communications and proactive ideation for me and my team. They produced a top-notch platform on time and more importantly within budget, Well done guys!

John Murphy

Very professional, timely and high-quality work, helping us execute on sophisticated Optimizely experiments.

Ralph Chochlac
VP of Product

The team were straight to the point and understood our needs right away. The final product exceeded our expectation and we will be definitely using Barry and team in the future.

Jake Bartlett