Australia’s Billologist.com.io approached Moken to help improve their lead and conversion rates. Focusing on their main landing page, our aim was to increase the prominence of the lead generation form and inject some strong user experience techniques into the page.
In the original site the form resided in the last quarter of the page, which therefore didn’t warrant enough attention from users. To hit the business goals of the page, we moved this up to the hero area to push the form.
Utilising both design and development, this project enabled us to produce a brand new landing page and full funnel process from the ground up with an API, building on existing content and functionality.
A fully responsive re-design of their mobile landing page meant we could adapt some of the revised content such as the How it Works infographic to work as an SVG for our developer to re-work for the multiple breakpoints. All sections of the landing page are shown above.
A brand new direction for lead generation by the business, we were asked to produce a full funnel process for more specific and targeted customer information, to help them save money quicker. Focused questions and data gathering have been included in a three step process with enhanced trust areas throughout using TrustPilot.
The full 3 step funnel process optimised for mobile.