The Challenge:

Australia’s approached Moken to help improve their lead and conversion rates. Focusing on their main landing page, our aim was to increase the prominence of the lead generation form and inject some strong user experience techniques into the page.

In the original site the form resided in the last quarter of the page, which therefore didn’t warrant enough attention from users. To hit the business goals of the page, we moved this up to the hero area to push the form.

Utilising both design and development, this project enabled us to produce a brand new landing page and full funnel process from the ground up with an API, building on existing content and functionality.

New Landing Page UI
Mobile Landing Page UI

A fully responsive re-design of their mobile landing page meant we could adapt some of the revised content such as the How it Works infographic to work as an SVG for our developer to re-work for the multiple breakpoints. All sections of the landing page are shown above.

Funnel Process - Desktop Experience

A brand new direction for lead generation by the business, we were asked to produce a full funnel process for more specific and targeted customer information, to help them save money quicker. Focused questions and data gathering have been included in a three step process with enhanced trust areas throughout using TrustPilot.

Funnel Process - Mobile Experience

The full 3 step funnel process optimised for mobile.

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Wonderful team to work with, they are incredibly skilled, dedicated and work exactly to deadlines. All communication was very clear and the aims were laid out and they went above and beyond. Was a real pleasure working with the guys and I look forward to working with them again in the future!

Andy Croft

Moken are a brilliant agency to work with. They took the time to understand our requirements and worked very quickly to ensure we could deliver this project on time. The whole execution was great from the designs to supplying the HTML & CSS. The Travis Perkins team were really impressed once it was live.

Mollie McGrath
Digital Content Executive
Travis Perkins

Moken were great to work with. The team understood the requirements and took true ownership of the project adding invaluable advice. I would recommend Moken as their services and delivery was second to none.

Amit Patel

We approached Moken to help create a fresh and engaging user experience for our fishing app. As a result, our original dark interface has been adapted into a light and delightful user interface which has been rolled out across the app. Our continued collaboration has seen an overall increase in user engagement for new users and our existing angler activation rates.

Chris Atkinson

It’s a pleasure for me to endorse Moken. They delivered above and beyond our expectations. Providing a thoroughly professional and consultative level of service throughout the project as well as round the clock communications and proactive ideation for me and my team. They produced a top-notch platform on time and more importantly within budget, Well done guys!

John Murphy

Very professional, timely and high-quality work, helping us execute on sophisticated Optimizely experiments.

Ralph Chochlac
VP of Product

The team were straight to the point and understood our needs right away. The final product exceeded our expectation and we will be definitely using Barry and team in the future.

Jake Bartlett